Last updated:  7 May 2026

Some things in life are sacred — including your privacy. This Privacy Policy explains how FELLA Pty Ltd ABN 45 157 750 788 (“FELLA”, “we”, “us” or “our”) collects, uses, stores and shares personal information when you visit fellaswim.com, place an order, contact us, subscribe to our marketing, or otherwise interact with us.

We are committed to handling your personal information responsibly, respectfully and in accordance with applicable privacy laws.

FELLA Pty Ltd
ABN 45 157 750 788
Sydney, New South Wales, Australia

For privacy questions, requests or complaints, please contact us at:

Email: customercare@fellaswim.com
Postal address: 37 William Street, Paddington, NSW 2021

We collect personal information that you provide directly to us, information collected automatically when you use our website, and information provided to us by service providers where necessary to operate our business.

The types of personal information we may collect include:

Information you provide to us

This may include:

1. name;
2. email address;
3. phone number;
4. billing and shipping address;
5. order details and purchase history;
6. payment-related information;
7. account login details, if you create an account;
8. customer service messages, reviews, survey responses or other communications;
9. marketing preferences; and
10. any other information you choose to provide.

Please do not provide us with sensitive information unless we specifically request it and it is necessary.

Information collected automatically

When you visit our website, we may automatically collect certain information, including:

1. IP address;
2. browser type and version;
3. device type;
4. operating system;
5. pages viewed;
6. referring website;
7. date and time of visit;
8. products viewed or added to cart;
9. approximate location; and
10. cookie and analytics information.

Information from third parties

We may receive limited information from service providers that help us operate our store, process payments, deliver orders, detect fraud, provide analytics, or manage marketing campaigns.

We use personal information for the following purposes:

1. to process, fulfil and deliver orders;
2. to process payments and prevent fraud;
3. to communicate with you about your order, account, enquiries or returns;
4. to provide customer support;
5. to manage exchanges, refunds and warranty issues;
6. to send marketing communications, where permitted by law;
7. to personalise your shopping experience;
8. to improve our website, products, services and customer experience;
9. to conduct analytics and understand website performance;
10. to run advertising and measure campaign effectiveness;
11. to comply with legal, tax, accounting and regulatory obligations;
12. to protect our rights, property, customers and business; and
13. for any other purpose disclosed to you at the time of collection.

If you subscribe to our mailing list, make a purchase, or otherwise opt in to marketing, we may send you emails, SMS messages or other communications about FELLA products, promotions, launches and events.

You can opt out of marketing communications at any time by using the unsubscribe link in our emails, following the opt-out instructions in the message, or contacting us directly.

Even if you opt out of marketing, we may still send you transactional or service-related messages, such as order confirmations, shipping updates or customer service responses.

We use cookies and similar technologies to operate our website, remember your preferences, understand how visitors use our site, improve performance, and support marketing and advertising.

Cookies are small text files placed on your device. You can adjust your browser settings to refuse cookies or alert you when cookies are being used. However, some parts of our website may not function properly without cookies.

We may use tools such as:

1. Google Analytics;
2. Google advertising services;
3. Meta/Facebook advertising tools;
4. email and SMS marketing tools;
5. ecommerce platform analytics; and
6. other analytics, advertising or performance technologies.

These tools may collect information about your device, browsing activity and interactions with our website. Some providers may process information outside Australia.

You can manage cookies through your browser settings and, where available, through our cookie banner or privacy preferences tool.

We may use Google Analytics to help us understand website traffic and how visitors use our website. Google Analytics may collect information such as your IP address, device information, pages visited, time spent on pages and referring websites.

Google may process this information on servers outside Australia, including in the United States. We use this information to understand website usage, improve our website and enhance customer experience.

You can learn more about how Google uses information from sites and apps that use its services by visiting Google’s privacy resources.

We do not sell your personal information in the ordinary sense of exchanging it for money. We may share personal information with trusted third parties where necessary to operate our business, including:

1. ecommerce platform providers;
2. payment processors;
3. fraud prevention providers;
4. shipping, courier and logistics providers;
5. fulfilment and warehouse partners;
6. customer service tools;
7. email and SMS marketing platforms;
8. analytics providers;
9. advertising platforms;
10. IT, hosting and cloud service providers;
11. professional advisers, such as lawyers, accountants and auditors;
12. regulators, law enforcement or government authorities where required by law; and
13. a buyer or potential buyer in connection with a business sale, merger, restructure or transfer.

We only share personal information where we have a legitimate business reason, where you have consented, or where required or permitted by law.

FELLA is based in Australia, but some of our service providers may store or process personal information in other countries, including the United States, New Zealand, the United Kingdom, the European Economic Area, Canada, Singapore or other locations where our providers operate.

Where required by law, we take reasonable steps to ensure that overseas recipients handle personal information in a manner consistent with applicable privacy protections.

We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification or disclosure.

These steps may include access controls, secure systems, password protection, encryption where appropriate, staff confidentiality obligations and working with reputable service providers.

However, no method of transmission or storage is completely secure. You are responsible for keeping your account login details confidential.

We keep personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide our services, fulfil orders, comply with legal obligations, resolve disputes, maintain business records and enforce our rights.

For example, we may retain order and transaction records for tax, accounting and legal compliance purposes. When personal information is no longer needed, we will take reasonable steps to delete it, de-identify it or securely archive it.

You may request access to the personal information we hold about you. You may also ask us to correct information that is inaccurate, incomplete or out of date. To make a request, please contact us using the details above. We may need to verify your identity before responding. In some cases, we may refuse access or correction where permitted by law, but we will explain the reason where required.

Depending on where you live, you may have rights in relation to your personal information, including the right to:

1. access the personal information we hold about you;
2. request correction of inaccurate information;
3. request deletion of your information;
4. object to or restrict certain processing;
5. withdraw consent where processing is based on consent;
6. opt out of marketing communications;
7. request a copy of your information in a portable format; and
8. lodge a complaint with a privacy regulator.

These rights may vary depending on your location and the laws that apply.

For individuals in the European Economic Area or United Kingdom

Where the GDPR or UK GDPR applies, we process personal information only where we have a lawful basis to do so. These lawful bases may include:

1. performing a contract with you, such as processing and delivering your order;
2. complying with legal obligations;
3. our legitimate interests, such as improving our website, preventing fraud and operating our business;
4. your consent, such as for certain marketing or cookie activities; and
   protecting legal rights.

You may also have the right to lodge a complaint with your local data protection authority.

For California residents

If California privacy laws apply to FELLA, California residents may have rights to know, access, correct, delete, and opt out of certain uses or disclosures of personal information, including the “sale” or “sharing” of personal information as those terms are defined under California law.

We do not knowingly sell personal information for money. Some advertising or analytics activities may be considered “sharing” under California law. Where applicable, you may exercise your rights by contacting us or using any “Do Not Sell or Share My Personal Information” mechanism provided on our website.

Our website and products are not directed to children under the age of 16. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will take reasonable steps to delete it.

Our website may contain links to third-party websites. We are not responsible for the privacy practices, policies or content of those websites. We encourage you to read the privacy policies of any third-party websites you visit.

If you have a privacy concern or complaint, please contact us first using the details above. We will consider your complaint and respond within a reasonable time.

If you are not satisfied with our response, you may contact the relevant privacy regulator. In Australia, this is the Office of the Australian Information Commissioner.

We may update this Privacy Policy from time to time to reflect changes to our practices, technologies, legal requirements or business operations.

The updated version will be posted on this page with a revised “Last updated” date. Your continued use of our website after any update means you accept the updated Privacy Policy, to the extent permitted by law.